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        <Name>Inattention Due to Situations</Name>
        <Summary>Pay Attention, and Don't Stray</Summary>
        <Description>I just finished reading some incredibly interesting material about perception and reaction time, and some of the many factors that can affect them.&lt;br /&gt;&lt;br /&gt;One of the factors that have a big effect on your ability to react, and on any driver's ability to react, is the extent to which they are paying attention, and where the attention is focused.&lt;br /&gt;&lt;br /&gt;The example of this phenomenon is a cocktail party or other conversation, when suddenly you hear your name mentioned in another conversation in which you are not involved.&amp;nbsp; Suddenly, your attention is drawn away.&amp;nbsp; Even though the person you are speaking to has maintained the same sound level and speaking pattern, you are no longer able to absorb anything that is being said.&lt;br /&gt;&lt;br /&gt;When you return your attention, you can again absorb what is being said, but you can't go back in your mind and reconstruct what you missed.&lt;br /&gt;&lt;br /&gt;In my opinion, this is the greatest risk to motorcycle rider safety.&amp;nbsp; Drivers of cars have ipods connected to their stereos, they are having conversations with their passengers, they are thinking about where they are going, and where they have been.&amp;nbsp; They simply are not applying the amount of attention necessary to absorb the fact that if they pull into an intersection (for example), they will hit a motorcyclist.&lt;br /&gt;&lt;br /&gt;The result:&amp;nbsp; ever increasing numbers of motorcycle deaths as riders have exponentially more things requiring their attention, other than the task of safe driving.&lt;br /&gt;&lt;br /&gt;The tests that have been done to demonstrate this phenomenon are amazing, including distraction by having a girl walk through a video carrying an umbrella, and even a gorilla.&amp;nbsp; Believe me, when someone walks through a room in a gorilla suit, your ability to observe what else is happening drops dramatically.&lt;br /&gt;&lt;br /&gt;Same thing in a car.&lt;br /&gt;</Description>
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