After years of consistent growth, Harley Davidson stock finally dropped, leading the Milwaukee guys to forecast growth plans for 2006. Whether or not they are peaking in sales to baby boomers, the company has announced that it is going after a younger market. This is a good thing. There is a huge place for traditional Harleys. Hopefully, there will also be a huge place for non-traditional Harleys. It used to be said that Harley made a bike that was too heavy, didn't handle that well, wasn't that fast, and wasn't built that well. On the other hand, Harley enthusiasts responded that the bike is a lifestyle, that being the fastest isn't what all motorcycle riding is about, and that comfort has a big place in the heart of motorcycle riders. Then Harley really upped its quality, gave its riders exactly what they wanted, and so forth. Harley clearly showed the world how to do it. However, there are still a lot of riders out there who want lighter, faster, sharper handling bikes. It will be a great thing, indeed, if Harley has to stretch a little to service this market. I for one get nervous when, at my age, I am one of the younger attendees at a motorcycle event. |