Excerpt from: Motorcycle Lawyer
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| April 05, 2007 | | Legal Mills Targeting Motorcyclists | Every once in awhile, I am astounded by marketing. This week, it really hit home that the big legal mills have discovered motorcycle accidents.
First, I received a call from a client with hundreds of thousands of dollars in medical bills from a clear liability accident. She hasn't been able to work since the accident, and still has serious ongoing medical issues.
Turns out that she found a motorcycle lawyer, who shipped her case to someone else to handle, and the case has been sitting for two years. She didn't know that nothing was happening, until she found out that the case had recently been filed with the court.
The more I learn about her situation, the more indefensible it is for her lawyer to have been sitting on this case.
It took me a couple of hours, and phone calls all over the country, but I feel confident that I was able to associate a lawyer on the case who will take care of it. And I'll be following myself, until she gets the kind of result she is entitled to.
The next day, I get a phone call from a group of "motorcycle lawyers" who do hugely expensive marketing on television, in magazine ads, and through motorcycle lifestyle events. Turns out, this is all aimed at doing a huge volume of cases, without (in my opinion, based on my conversation) much of a care factor for doing a good job on the cases. Volume, volume, volume.
I've never had much interest in running an office with a lot of not very good lawyers handling too many cases, and not taking the time to really help the clients and do a good job. We see far too many serious injuries in this area, to not take it seriously. I'll never understand law firms that treat this like just another business.
Enough of a rant, except to say that if you or someone you care about has a lawyer that doesn't seem to be paying attention, they may not be paying attention.
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